Sell $300 Website Audits: Client Audit → Proposal Sales Kit
$27
A sales kit for turning website audits into a priced product: a three-tier offer, a discovery script, proposal and SOW templates, follow-up emails and a sales tracker.
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About this product
If you can find the problems on a website, you can sell that as a product. This kit is about the selling side: how to package, price and pitch an audit, then sell the fixes after it, without inventing rankings or income claims.
It is not an audit checklist. It sits alongside one, such as CoreCodify's AI Search Visibility Audit Kit, and helps you get paid to run it and to sell the repair work.
What you get
A 21-page PDF guide. It covers who the kit is for, a suggested ladder of $150, $300 and $600 packages and why it works (labelled as CoreCodify's recommendation), your ideal client, a 30-minute discovery call script, how to write a proposal clients say yes to, how to deliver, answers to common objections, angles for Fiverr and Upwork, a five-email follow-up after the proposal, a first-week plan, the quality bar for the report, a walkthrough with a made-up studio, and sources.
A sales tracker spreadsheet with 6 tabs: instructions, a pipeline with weighted value, an outreach log, package pricing, an objection cheat sheet and a weekly review.
Three Word templates: an audit proposal, an audit SOW or engagement letter, and discovery call notes.
10 sales emails, from cold outreach to kickoff, delivering the report, offering the fixes and getting back in touch.
20 AI prompts for researching clients, drafting proposals, handling objections, writing Fiverr and Upwork copy and summarising reports. Never paste secrets into them.
A quick start that gets you moving in about an hour.
Sources
Facts were checked on 6 November 2026. Gumroad fee figures come from Gumroad Help. The technical lines in the templates, such as Googlebot access, an HTTP 200 status and indexable content, come from Google Search Central, and they make clear that indexing is still not guaranteed.
Who it suits
Freelance web and SEO specialists, designers, small agencies, and Fiverr and Upwork sellers who want a fixed-price audit offer before moving clients to retainers.
What to know first
The package prices are suggestions, not earnings promises. The studio in the examples is fictional.
License: use and rebrand the templates for your own clients. Do not resell or give away the kit. Full terms are in LICENSE.txt.
How delivery works
This is a digital download. Checkout happens on Gumroad, which takes the payment and emails you a receipt with the download link straight away. The files also stay in your Gumroad library, and if the product is updated, the new files appear on the same listing.
You can use the files in your own and your clients' projects, but not resell or share them. The license page explains the details. Refunds are handled on Gumroad under its policy. For help with a download, see support.
Questions
No. It is a sales kit for packaging, pricing and selling audits. It works alongside an audit checklist such as the AI Search Visibility Audit Kit, which is sold separately.
Not necessarily. The $150, $300 and $600 package ladder is a CoreCodify recommendation, not an earnings promise. Results depend on your clients, skills and market.
Yes. You can use and rebrand the proposal, SOW and call notes templates for your own clients. You cannot resell or give away the kit.
