Schema Markup Kit for Web Developers: 61 JSON-LD Templates, Next.js & WordPress Snippets & Tracker

About this product

Many schema write-ups still treat FAQ and How-to markup as something Google will display. How-to rich results were taken out in 2023. The sitelinks search box followed in 2024. FAQ rich results stopped appearing in Search on 7 May 2026, and a further set of features was wound down in 2025. This kit is built around the types still in the gallery: fill-in JSON-LD, code for five platforms, a workbook for testing and tracking, and documents for offering the work as an add-on.

In the download

Schema-Markup-Guide.pdf runs to 30 pages. It explains what structured data can and cannot do, which rich results remain, which features were retired or limited, and which type belongs on which page. It shows how to link nodes with @graph and @id, then covers Organization, WebSite, Person and LocalBusiness; Product snippets compared with merchant listings; shipping, returns and review rules; Article, BreadcrumbList, ProfilePage, Video, Event and SoftwareApplication; Q&A and forums; and the limits of FAQ markup. Later chapters walk through shipping the markup on WordPress, Next.js, Framer, Webflow and Shopify, then testing, frequent mistakes, audits, upkeep and selling the work. A labelled fictional example (Brightlane Dental Studio) and an index of the templates close the guide.

The pack has 61 JSON-LD files, grouped in eight folders: 8 common, 10 local business, 6 SaaS, 10 ecommerce, 9 blog, 6 portfolio and agency, 5 events and 7 other. Each file is valid JSON. Gaps use {{PLACEHOLDER}} tokens. Types and properties were checked against the Schema.org vocabulary.

Platform code is included for each stack. Next.js App Router gets a JsonLd component that escapes output safely, typed builders, and examples for the layout and for a page. WordPress gets a snippet that runs with no plugin, plus filters for Yoast and Rank Math so you extend the graph those plugins already emit. Shopify gets Liquid snippets. Webflow and Framer get CMS examples.

Schema-Markup-Tracker.xlsx is a six-tab workbook that opens in Excel, Google Sheets or LibreOffice. One tab is an inventory of pages, with dropdowns for type and status. Others hold a 70-point property checklist, a log of validation runs, a weekly monitor that compares valid and invalid counts with a baseline, and a dashboard of status, results and issues.

Two Word documents are ready to put your letterhead on: Schema-Audit-Report-Template.docx for a structured data audit, and Schema-Proposal-Template.docx for an add-on proposal that includes scope, price and a sign-off line. Recommended price ranges in the proposal are labelled as recommendations. A one-page Quick-Start.pdf, START-HERE.md and LICENSE.txt are also in the pack.

What the templates cover

For a local business: a basic graph and a full graph, special hours, a restaurant, a dentist, a plumber with a service area, a legal practice, departments across several locations, location pages and services. For SaaS: WebApplication, MobileApplication, offers on a pricing page, a home graph, documentation as TechArticle, and SoftwareSourceCode. For a store: a product snippet, a merchant listing, ProductGroup variants, a sale price, policies for shipping and returns, an editorial review that lists pros and cons, AggregateOffer, a graph for a product page, a collection page and a digital product. For a blog: Article, BlogPosting, NewsArticle, a graph for a post, VideoObject with clips, a ProfilePage for the author, an index of posts and a paywalled article. For a portfolio or agency: ProfessionalService, a freelancer profile, a case study, a service page, a home graph for the agency and a workshop event. For events: in person, online, hybrid, rescheduled and cancelled. Other files cover Recipe, FAQPage (with a caveat), QAPage, DiscussionForumPosting, JobPosting, a review of another business and an image licence. Shared site-wide files cover Organization, WebSite, WebPage, BreadcrumbList, Person, a home graph, and the About and Contact pages.

Sources, checked on 12 November 2026

The list of rich results that remain, and those that were retired, comes from Google Search Central's search gallery, last updated 16 October 2026, and from the Latest documentation updates page dated 9 November 2026. Required and recommended properties were taken from the feature pages; most of those pages were updated on 8 September 2026. Platform notes cite Next.js JSON-LD guidance last updated 2 March 2026, the schema filters in Yoast and Rank Math, Shopify's structured_data filter and what the Dawn theme outputs, and the schema documentation for Webflow and Framer. Google's structured data policies say markup does not guarantee a rich result and does not change a page's ranking. The kit states the same.

Who it is for

Web developers who freelance, and small agencies, shipping sites on WordPress, Shopify, Next.js, Webflow or Framer. People who want to offer schema setup or a schema audit as paid extra work. Anyone clearing duplicate, broken or stale markup on a site that already exists.

Please read first

There is nothing to install. The pack is JSON, snippets and documents for Excel, Google Sheets, Word, Google Docs and LibreOffice.

No ranking result is promised. Structured data can make a page eligible for a rich result; Google chooses whether to show one.

Licence: use the files on your own sites and on client sites, and send the reports and proposals under your name. Do not resell or circulate the kit.

How delivery works

This is a digital download. Checkout happens on Gumroad, which takes the payment and emails you a receipt with the download link straight away. The files also stay in your Gumroad library, and if the product is updated, the new files appear on the same listing.

You can use the files in your own and your clients' projects, but not resell or share them. The license page explains the details. Refunds are handled on Gumroad under its policy. For help with a download, see support.