Product Hunt Launch Kit for Indie Developers: 84-Point Checklist, Copy Templates & Tracker

About this product

A Product Hunt launch has three busy stretches: the month before, launch day from 12:01 AM Pacific, and the week after. This kit tells you what to do in each one. It has an 84-point checklist, an hour-by-hour plan for launch day, 35 copy templates and a tracker that turns your launch date into real due dates.

It is for indie developers, solo makers and small teams launching a web app, SaaS, browser extension, mobile app or developer tool who want an organised launch that stays within Product Hunt's rules.

What you get

A 19-page PDF guide. It explains how Product Hunt launches work, checked against Product Hunt's help centre on 1 November 2026, separates myths from what actually happens, and covers what gets featured, choosing a goal, a plan in five phases, a time-zone table for 12:01 AM Pacific, the full checklist, launch day hour by hour, how a launch page is built with a list of gallery shots, and all 35 templates.

A launch tracker for Excel and Google Sheets. Type your launch date and UTC offset and all 84 tasks get due dates with OVERDUE, DUE TODAY and SOON flags. It also has a dashboard, the launch-day plan in your local time, a time-zone tab that handles PST and PDT, a supporters list, a copy check for the 60 and 260-character limits, and a results tab.

All 35 copy templates as a Word file and a text file, a one-page quick start, a START-HERE file and a plain-English license.

The five phases

Foundations, 30 to 15 days out: personal account, positioning, alternatives, offer, onboarding, analytics and UTM links. Launch page and assets, 14 to 8 days out: tagline, description, topics, thumbnail, gallery, demo video, maker comment and draft. Warm-up and outreach, 7 days to 1 day out: tell the people who already know you, set up tracking and schedule the launch. Launch day: go live, post the maker comment, send messages, reply and check in. After launch, days 1 to 7: thank-yous, a results post, follow-ups and feeding what you learned into the roadmap.

The templates

7 tagline formulas, each with an example and its character count, and 3 description structures including a worked 226-character example. 3 maker comments: story-first, short, and one for a relaunch. 8 outreach messages for email, DMs, communities and social posts that ask for feedback, never upvotes. 10 replies to comments, covering thanks, feature requests, bugs, pricing, "how is this different from X?", criticism and privacy. 4 after-launch templates: a results post, a thank-you email and follow-ups.

Rules first

Plenty of launch advice still says to ask everyone for an upvote. Product Hunt says that can get a launch disqualified. Every template here asks for feedback and comments instead, and each Product Hunt rule in the guide links to its source.

What to know first

The tracker works in Excel, Google Sheets and LibreOffice. The example product is fictional, so delete the yellow rows when you start. Task timings and templates are CoreCodify's recommendations. No ranking, badge or featuring is guaranteed, and Product Hunt's team decides what is featured. Product Hunt changes its rules from time to time. Facts were checked on 1 November 2026, and free v1.x updates appear in your Gumroad library.

License: one license per person or agency seat. Use it for your own launches and your clients' launches, but don't resell or share the files. Product Hunt is a trademark of its owner, and CoreCodify is not affiliated with or endorsed by Product Hunt.

How delivery works

This is a digital download. Checkout happens on Gumroad, which takes the payment and emails you a receipt with the download link straight away. The files also stay in your Gumroad library, and if the product is updated, the new files appear on the same listing.

You can use the files in your own and your clients' projects, but not resell or share them. The license page explains the details. Refunds are handled on Gumroad under its policy. For help with a download, see support.