Local SEO & Google Business Profile Audit Kit: 136-Point Checklist + Tracker

About this product

When a local business doesn't show up in Google's map results, the cause can sit in three places: the Business Profile, the website or other sites that list the business. This kit checks all three with 136 checks, scores them in a tracker and gives you a report template to hand to clients.

It is for local business owners, and for freelancers and agencies who want a repeatable local SEO audit they can sell.

What you get

A 27-page PDF checklist with 136 checks in 15 sections. Each check says how to test it and is marked High, Medium or Low.

A tracker for Excel and Google Sheets with status dropdowns, owners and due dates. The dashboard scores the profile, the website and off-site signals and gives a FIX FIRST or HEALTHY verdict. Other tabs hold a competitor benchmark, a citations tab that flags name, address and phone mismatches by itself, a review tracker, a keyword and rank log, monthly KPIs and a post calendar.

A local SEO audit report in Word with a summary, scorecard, competitor snapshot, top 5 priorities, findings, a KPI baseline and next steps.

Review and post templates as a text file: 8 review requests, 20 review replies, 12 Business Profile posts and 5 description templates. A commented LocalBusiness JSON-LD template. A one-page quick start and the license.

What the checks cover

The Business Profile: eligibility, ownership and access, name, address, service area and hours, categories, services and attributes, description, contact details and links, photos, videos and posts, getting and replying to reviews, and profile health, duplicates and suspension risk.

The website: name, address, phone and trust signals, location and service pages built without doorway-page risk, on-page local SEO and LocalBusiness structured data, and technical, mobile and Search Console checks.

Off-site: citations, Apple Business, Bing Places and consistent business details, links, PR and local prominence, and tracking, rank grids and reporting.

Every profile rule was checked against Google's own Business Profile guidelines and help pages in October 2026, with the source listed. That covers name rules, categories, description limits, photo sizes, posts, and what Google's review policy allows and doesn't.

Also in the guide

How Google says local ranking works, through relevance, distance and prominence. A 2-hour audit plan and a 90-day action plan. How to get more reviews without review gating or incentives. How to price and sell the audit, with a delivery email and a cold opener.

Who it suits

Local businesses such as trades, clinics, restaurants, salons, shops and professional services, freelancers, web designers and agencies offering local SEO, and marketers onboarding a new local client.

What to know first

It works in Excel 2016 or later and 365, Google Sheets and LibreOffice. You don't need paid tools, because the guide shows a manual rank-grid method and rank-grid tools are optional. No ranking result is guaranteed. Google decides local rankings, and distance is outside anyone's control. The kit shows you what to fix and helps you measure what changes.

License: one license per person or agency seat. Use it on your own business and unlimited client projects, and give clients the reports you fill in. Don't resell or share the files. Free v1.x updates are included. Google and Google Business Profile are trademarks of Google LLC, and CoreCodify is not affiliated with Google.

How delivery works

This is a digital download. Checkout happens on Gumroad, which takes the payment and emails you a receipt with the download link straight away. The files also stay in your Gumroad library, and if the product is updated, the new files appear on the same listing.

You can use the files in your own and your clients' projects, but not resell or share them. The license page explains the details. Refunds are handled on Gumroad under its policy. For help with a download, see support.