Cold Email Kit for Web Design Agencies: 60 Templates, Follow-Ups & Tracker

About this product

The cold emails in this kit start from something real you found on the prospect's website: a slow mobile page, a contact form that doesn't work, a booking button nobody can find. There are 60 templates, 4 follow-up sequences, 12 reply scripts and 50 subject lines, plus a tracker that works out your follow-up dates.

It is for freelance web designers and developers and small agencies on Webflow, Framer, WordPress, Shopify or Next.js who want clients without depending on marketplaces.

What you get

A 30-page PDF guide. It covers choosing a niche, finding leads, a 10-minute site audit, all 60 templates, the follow-up sequences, reply scripts, deliverability, compliance basics and a 14-day plan.

An outreach tracker for Excel and Google Sheets. The lead list has status dropdowns and works out the next follow-up date with a DUE flag. There is a template picker, a sequence calendar, a dashboard with reply, bounce and opt-out rates overall and by niche, a hook finder and a suppression list.

Every template, sequence and reply script as a Word file, and as a text file with the 50 subject lines for pasting into any mail app. A one-page quick start and the license.

The 10 angles

Local business redesigns for dentists, clinics, trades, salons and law firms. Speed and Core Web Vitals. SEO and local visibility. E-commerce and Shopify conversion. SaaS and startup landing pages. Platform migration between Webflow, Framer, WordPress and Next.js. WordPress care plans. Partners and referrals. Re-engagement. Video audits and value-first openers.

Each template says when to use it, uses clear merge fields such as {{observation}} and {{page_url}}, and ends with a signature that includes your postal address and an opt-out line.

Follow-ups and replies

Four 4-step sequences (local, speed, e-commerce and SaaS, and partners) sent in the same thread, where each follow-up adds something new. 12 reply scripts for answers like "How much does it cost?", "Not right now", "Who are you? How did you get my email?", "We already have a web person" and "Unsubscribe". 50 subject lines in 6 groups, and 15 site problems to look for before you write.

Deliverability and the rules

Gmail and Yahoo sender requirements side by side (SPF, DKIM, DMARC, spam rates and unsubscribe), quoted from Google and Yahoo. CAN-SPAM requirements from the FTC's compliance guide, which says business-to-business email is not exempt. UK PECR basics from the ICO and a general note on EU rules. This is not legal advice, so check the rules for each country you email.

What to know first

It works in Excel 2016 or later and 365, Google Sheets and LibreOffice. You don't need paid tools or email software, and you can send from your normal mailbox. Targets in the kit are CoreCodify working targets, not industry statistics, and you can change them. No reply rate or sale is guaranteed. All example businesses are fictional.

License: one license per person or agency seat. Use the templates in your own outreach and for clients you do outreach for. Don't resell or share the files. Free v1.x updates are included. Gmail is a trademark of Google LLC and Yahoo of Yahoo. Webflow, Framer, WordPress, Shopify and Next.js are trademarks of their owners. CoreCodify is not affiliated with them.

How delivery works

This is a digital download. Checkout happens on Gumroad, which takes the payment and emails you a receipt with the download link straight away. The files also stay in your Gumroad library, and if the product is updated, the new files appear on the same listing.

You can use the files in your own and your clients' projects, but not resell or share them. The license page explains the details. Refunds are handled on Gumroad under its policy. For help with a download, see support.